Phoenix Sustainability Report
PHOENIX is a privately held and family-owned packaging company that manufactures plastic injection molded caps and closures.
PHOENIX came to 3R Sustainability, a full-service sustainability consultancy, and me, Cait Kearney, for support in developing the company’s inaugural sustainability report. I was the lead graphic designer on the project.
The report needed to highlight PHOENIX’s sustainability initiatives and goals and provide sustainability performance data, while also incorporating Global Reporting Initiative (GRI) Standards.
Objectives
Create a design that:
1. Aligns with PHOENIX’s branding standards
2. Incorporates a unique circular design element that resembles a cap turning
3. Highlights and organizes PHOENIX’s sustainability material topics
4. Presents sustainability information in a clear and compelling way
5. Is an interactive PDF
OBJECTIVE 1: Align report design with PHOENIX’s branding standards
Intake
Before I designed the report, I met with the PHOENIX team for an hour via video call to discuss their design expectations and branding standards. PHOENIX provided me with several resources to use to design this report. They shared a library of professionally photographed pictures, examples of marketing materials for inspiration, such as their slide deck template, vector files of iconography, and a branding guide.
Additionally, a PHOENIX marketing specialist with graphic design experience made a few templated pages to demonstrate the direction the PHOENIX team wanted the design to take. From her templated pages, I used the header and footer design and the colors she suggested for the three main sections of the report (People, Product, and Planet).
Some hallmarks of PHOENIX’s visual identity, observable on the page above:
Bright, saturated, colorful color scheme
White space, no clutter
Sans-serif font
Multi-colored headings
Imagery of their products, production